Who buys recognition?

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b Who Buys Recognition b
bullet Determining a company’s needs
bullet 10 Steps to a successful recognition program
bullet Ideas for recognition and campaign themes
bullet More about recognition
     

NEEDSWho Buys Recognition
With so many possible applications, many departments within a corporation have viable recognition products needs:

  • Corporate  Communications - Anniversaries, new buildings, mission statements, special milestones, corporate sponsored events, etc.
  • Human Resources & Training - Years of service, employee of the month, perfect attendance, retirement, course completion, etc.
  • Operations - Safety, productivity, quality, supplier recognition, etc.
  • Sales/Marketing - Sales club, annual quota, distributor contests, etc.
  • Finance - Budget performance, collection performance, etc.

 

ASK YOURSELF THESE QUESTIONS
Does your company currently have a recognition program in process?
If so, what are the objectives of the program?
Who is responsible for awards selection for the program?
What are some of your company's objectives and goals for the year?
Where is there the most challenge in keeping employees?
Does your company sponsor any event - internally or with the community?
Would your company like to know what other corporations like yours have done to motivate and recognize their people?

10 STEPS TO A SUCCESSFUL RECOGNITION PROGRAM

Who Buys RecognitionTypical recognition programs include the following elements. We've added some things for companies to keep in mind when developing each phase of the program.

  • Program Objective: It should be consistent with your company's values, principles and objectives for improving productivity and performance.
  • Program Theme: Recognition is fun! Theme ideas are endless!
  • Award Period: Whatever your time period, keep the program visible with regular updates and benchmarks - even mid-period awards.
  • Recognition Categories: Clear and definitive boundaries must be set with criteria above and beyond what is normally expected from employees.
  • Eligible Participants: All employees related to that department, goal, etc., must be eligible.
  • Program Qualifications: A recognition program must provide equal treatment for equal accomplishments.
  • Presentation: Recognition and rewards must be timely to the achievement. Acknowledge actions as soon as possible. Generally, public commendation is better than private.
  • Budget: When performance goals are met, the increased sales, profits or cost savings to the company will far exceed the cost of a recognition program.
  • Awards: Recognition is not compensation! Studies repeatedly show that employees rank recognition for accomplishments higher than money.
  • Cost Analysis: A well-structured recognition program virtually pays for itself, due to increased profits, cost savings and employee morale that result from meeting program goals.

 

IDEAS FOR RECOGNITION AND CAMPAIGN THEMES

RECOGNITION
Sales Master Toppers Club Quota Busters
Achievement Club Medallion Club The Elite Guild
Legion of Honor Goal Getters Professionals Guild
Booster Club Big Leaguers Star Performers
Circle of Success Crusaders Sales Class of 20—
Golden Jubilee Diamond Jubilee President’s Club
Record Breakers Honor Roll Chairman’s Council
Royal Court Key Club Par Busters
Star Performers Sales Blazers Trophy Club
Captain’s Table Inner Circle Pace Setters
Summit Club Round Table Leader’s Club
Service Corps Action Corps Million Dollar Club
Hall of Fame Winner’s Circle Commander’s Club
Golden Circle Ground Gainers Pinnacle Club
Centurion Club Best of the Best Appreciation Award
Quota Club Sales Boosters VIP Club
Master Sales Club Eagle Club Ambassadors
Century Club    

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

CAMPAIGN THEMES

Campaign Themes
Accent of Activity Gold Dust Sales Boosters
All Stars Accent of Sales Cavalcade of Sales
Better Your Best Banner Year Command Performance
Crusade Best  Sellers Feather Your Nest
Gold Rush Family Circle New Horizons
New Frontiers Grand Slam Operation Performance
Profit Builders All Pros Over the Top
President’s Month Riding High Selling Bee
Step Up and Win Sales Carnival Will to Win
Best of the Best Ground Gainers All Americans
Go for Gold People in Motion Gold Fever
Be a Pro    

 

 

 

 

 

 

 

 

 

 

 

 

More about recognition...

  • Recognition causes humans to respond.
  • Recognition, done properly, raises self-esteem and improves job performance.
  • Recognition helps people feel important, noticed, and inspired to do more.
  • Recognition is an outward sign that someone has noticed--that someone appreciates.
  • Recognition improves your chances of hiring and retaining the best workers--particularly in a market of low unemployment.
  • Recognition helps raise "ordinary" workers to a level of extraordinary performance.
  • Recognition, as part of job satisfaction, is increasingly found to be more important to workers than most other criteria.
  • Recognition helps with retention of employees for the long haul--an incalculable resource in building a business.
  • Recognition gifts are symbols that remain to be seen.
  • Recognition gifts, done properly, are highly personalized for both the recipient and the presenter.
  • Recognition programs virtually pay for themselves in higher profits, cost savings, employee retention and morale.Recognition reinforces company values and behaviors.

 

 


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